Regional Manager Germany

The Department: The International Markets department is responsible for optimising development and driving performance to maximize the local market potential of all brands and products. Purpose of the role: The role focuses on the overall delivery and performance of the German market, leading and operational ownership of the German office, and working as an effective member of the wider International Markets department. To assist with the overall structure and development of robust business processes and reporting in your region. You will be responsible for devising, agreeing and implementing effective strategies to meet and exceed the company objectives & targets at market level. You will be the key knowledge centre for your region within the business, maintaining at all time, an up to date, operational understanding of any, and all regulatory, compliance, and or, licensing information relevant to your market. You will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level. You will be responsible for: Strategy and Performance • Develop, manage and drive goals and KPIs for the regulate German market to meet and exceed the company’s business strategy and objectives • Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business • Analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region • Be the owner and driver of regulatory compliance and AML policy excellence for your region Budget management • Working with senior business stakeholders to develop an effective and strategic budget to drive growth in the German market leveraging your experience and local market knowledge to make high value recommendations • Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity • Responsible for the efficiency and performance of marketing budgets for your region • Monitor and analyse all KPIs and metrics relevant to Germany, react quickly to under performance and optimise activity accordingly Reporting • Responsible for generating and presenting a monthly performance review of the German region to the Director of International Markets and other senior stakeholders • Responsible for ensuring the reporting across the business for your region is accurate and consistent • Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders Marketing • Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI • Develop, manage and drive the multichannel marketing strategy for Germany across digital and offline, working with, and influencing business stakeholders to achieve optimum performance • Work with the brand marketing team to develop a relevant strategy for the brand in Germany and ensure a consistent brand marketing strategy is delivered at local market level • Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market • Work with promotion and retention teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives • Optimisation of the various customer journeys that exist across all platforms for your region Product, Stakeholder Management & Influencing • Develop close working relationships with all relevant stakeholders across the business • Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content • Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in Germany • Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps for Germany • Work with internal development teams to fix issues and deliver constant improvements in the core product offering • Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives. You will have: • Ability to conceptualise, discuss and present marketing ideas internally and externally • P&L ownership experience highly preferable • Business level written and spoken German, native speaker highly preferable • Business level written and spoken German • Be comfortable working under pressure • Highly developed influencing skills and the ability to manage both upward and downward effectively • Experience of working with multiple stakeholders • Strong sports, betting and casino knowledge • Good understanding and experience in brand development, brand positioning, brand value and branded product development • Good understanding of country level marketing strategy including annual planning and identifying key opportunity areas • Significant experience of working with a range of teams, developing strong relationships including product developers, legal and compliance and marketing personnel • Strong understanding of media planning and how different marketing channels can be used for both acquisition and retention activities • Experience of working with or managing budgets • Experience of working with a range of teams to ensure that all activities meet the appropriate compliance standards and guideline • Ability to maintain effective work performance when dealing with stressful and demanding situations –resilient and effective under pressure • Provable success in comparable roles • Excellent analytical skills with strong written communication and presentational skills • Ability to conceptualise, discuss and present data, results and proposals internally and externally • Excellent product and industry knowledge • Strong understanding of major Payment Service Providers relevant to the gaming industry It would be a bonus if you also had: • Examples of how you showed initiative/ innovation in order to further develop publisher performance • Experience in growing & developing any new markets with demonstrable examples, including affiliate research/ recruitment in other regions • Understanding the value of different publisher traffic sources Person Specification • Flexible and robust personality with the ability to adapt quickly and efficiently to the changing requirements and challenges of a large international business • Creative spirit with an element of entrepreneurialism, enabling you to fit within a constantly changing and dynamic business • The ability to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage • A leader with a positive ‘results focussed attitude’ with the ability to inspire excellence in others • Strategic thinker with the ability to influence peers and stakeholders across the organisation • Solutions orientated • Approachable manner • Ability to work both autonomously and as a team player • Excellent attention to detail and analytical skills